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amissingham aged 50
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3 words

Imaginative , Listening , Musical

Self description

Male , 50

Half Portuguese, Half Australian, born in London. I was a musician & record producer for 10 years, then took a break to recharge my batteries lecturing at Liverpool Institute for Performing Arts. Discovered there that my creativity was best satisfied by facilitating others. After a couple of years, I went from there to the British Council where I was Music Projects Manager for Africa, Middle East & South Asia. Yes it was as much fun as it sounds. Left there to become Director of Performing Arts at the Institute of Contemporary Arts in London, then moved on to set up my own arts consultancy and event producer in 2002. In 2004 I was awarded a fellowship of the Clore Leadership Programme in its first year. Currently what I do is give advice to creative businesses and individuals. I also run a little business making and selling yoga products. What I really enjoy is seeing creative people fulfilling their potential - particularly if they wouldn't have got there without my help.

Life experiences


I've worked in music for over 20 years. I've been a musician, record producer, event producer, songwriter, consultant and advisor. I currently advise companies like the BBC and UK Music, particularly on how the music industry can thrive in the digital realm

The cultural sector

By this, I mean government and trust funded arts. I know my way around organisations like the Arts Council (who I advise), MLA and various trusts and foundations. These need a quite different approach and language than for-profit businesses

Small Business set-up

I have set up 6 for-profit businesses. 4 have made money. 2 have lost money. I know some of the pitfalls to avoid and some of the stuff to check for - from who's in your team, to how to raise money, to how to grow

Why mentor on horsesmouth?

I've mentored ever since I started worked. It tests my ideas, keeps my view fresh and introduces me to inspiring people. I love to see people succeeding doing the things they really want to do. Dreams happen on their own; reality takes a bit more planning...

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I have been inundated with unbelievably helpful replies, and now have a toolkit to draw on to start turning around behaviours and mind-sets that have been detrimental in my life.

I just want to thank Horsesmouth and all the amazing people who reached out to me.  Each and every one of you has given me something to think about, and some have given me heaps of material with which to start working.  Now I need to do the work! Thank you so much!' 

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